【作者单位】a Business School of Sichuan University Chengdu, Sichuan, China; b Economics and Management School of Tibet University Lhasa, Tibet, China
【年份】2014
【卷号】Vol.270 No.1
【页码】37-42
【ISSN】1876-1100
【关键词】Fuzzy comprehensive evaluation Online to offline Service quality index system
【摘要】 Service quality has been identified as a critical factor to Online-to-Offline transaction model. O2O differs from both online and offline in many aspects, especially in service quality evaluation. Based on the study of Kun Lu, Qiang Gao, Brigitte Tu...
