【作者单位】1College of Engineering, Tibet University, Lhasa 850001, China
【年份】2023
【卷号】Vol.15 No.11268
【页码】11268
【关键词】travelling well-being structural equation modelling market segmentation theory k-means clustering
【摘要】 This study used structural equation modelling to analyse the relationship between the attitudes of a pilgrim group and their well-being when travelling. Using market segmentation theory, the travel market of the pilgrim group was segmented, and the t...